Our Mission

Our Origins

As parents, Kiddo is fueled by personal experiences. We grew frustrated with the archaic process that existed for buying and selling used kid items, so we did something about it.

When you have kids, there's so much stuff you need, or at least think you need. That's why we took it upon ourselves to become unbiased gear experts, so you don't need to be. We only sell safe, clean and quality-checked products so parents can shop with confidence.

Once your kids are done with their items, you can easily sell them knowing you're helping another family own for less. We’ve created a curated recommerce platform where parents can circulate baby & kid items they love, because we believe there's always good to go 'round.



The Work Behind Our Mission

At Kiddo, we’re on a mission to reduce consumerism by making it as easy as possible for parents to participate in the resale economy. 



Quality & Convenience

Our goal is to make the quality gear every little one needs accessible and affordable. That’s why we sell the top kid brands and have a wide variety of baby & kid products on our website.


Time & Money Saved

Our mission is to make it as easy as possible for parents to participate in the resale economy, so they can focus on more important things—like spending time with family.



Safety is Priority

We are committed to providing a safe and trustworthy recommerce platform. That’s why we perform extensive safety and quality checks before any item is listed for sale.



Our Sustainability Pledge

Kiddo pledges to save one hundred items of baby and kid gear from landfills before the end of 2024.

How you can contribute: By shopping and selling secondhand with Kiddo, you are directly contributing to our pledge by keeping perfectly functional gear in circulation longer.

One used item purchased or sold = one item saved from landfills.